Shape the
Conversation
Shaper Collective is an AI-native PR firm in Washington, DC. We help causes, brands, and candidates win in the attention economy.
Shaper Collective is your agency partner for the algorithmic age.
We deliver your unfair advantage with expert humans moving at agent speed.
Algorithms Are the New Gatekeepers.
They decide what breaks through and who gets heard.
The side that earns attention first wins.
Navigating the attention economy takes a new partner.
An Agency of Agents, Built for the Speed of Attention.
CREATIVE STRATEGY
Find the angle.
SENSE
Read the room.
AI CANVASSING
Build public pressure.
MEDIA
Earn legitimacy.
ANSWER VISIBILITY
Show up where people ask.
CRISIS RESPONSE
Move quickly.
Ben Newman founded Shaper Collective after working on national public affairs campaigns on K Street, then spending years building trustworthy AI systems that help teams make better decisions under pressure.
He writes The Influence Model, read each week by the people who do this for a living.
Read The Influence ModelShape the Conversation With Us.
